AI in Wealth Management
eToro
Product LauncheToro·August 7, 2025

eToro launches Tori AI companion and Alpha Portfolios — AI-driven social investing goes mainstream

$31B
eToro assets under management
Key figure from this development

AI Summary

  • eToro introduced Tori, an AI-powered companion that guides users through market volatility, explains portfolio performance in plain language, and surfaces relevant community insights from eToro's social trading network.
  • Alongside Tori, eToro launched Alpha Portfolios — seven AI-driven investment strategies that continuously rebalance based on market signals and user risk preferences.
  • With $31B in assets under management, eToro is merging social trading with AI-driven portfolio management to retain retail investors who might otherwise migrate to robo-advisors.
AI-generated summary from source material · Always refer to the original source
EMEAretail digitalclient experiencesocial investingretail aiportfolio managementdemocratization