Product LauncheToro·August 7, 2025
eToro launches Tori AI companion and Alpha Portfolios — AI-driven social investing goes mainstream
$31B
eToro assets under management
Key figure from this development
AI Summary
- →eToro introduced Tori, an AI-powered companion that guides users through market volatility, explains portfolio performance in plain language, and surfaces relevant community insights from eToro's social trading network.
- →Alongside Tori, eToro launched Alpha Portfolios — seven AI-driven investment strategies that continuously rebalance based on market signals and user risk preferences.
- →With $31B in assets under management, eToro is merging social trading with AI-driven portfolio management to retain retail investors who might otherwise migrate to robo-advisors.
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Source
GlobeNewswire↗EMEAretail digitalclient experiencesocial investingretail aiportfolio managementdemocratization