eToro
AI Strategy
eToro launched Tori AI in August 2025 as a personalized AI analyst for Club Members, backed by 7 AI-powered Alpha Portfolios and a public API for custom AI trading strategies — positioning itself as the AI-native social investing platform.
Headline Initiative
Tori AI personalized analyst + Alpha Portfolio suite
AI Capability Breakdown
3 of 7 capability areas active · Last updated 2026-03-10
Client Personalization
Tori AI delivers personalized market insights and platform guidance via natural conversation to Club Members
Tori is an AI-powered analyst delivering personalized market insights, platform guidance, and educational content to eToro Club Members via natural conversation. More than 1/3 of Club Members used Tori within weeks of launch in August 2025.
Evidence
- ✓Tori launched August 7, 2025
- ✓1/3+ of Club Members using Tori within weeks
- ✓Natural language personalized insights confirmed
Investment & Portfolio
7 AI-powered Alpha Portfolios built on eToro's proprietary retail trading data
eToro launched 7 AI-powered Smart Portfolio strategies (Alpha Portfolios) using its unique dataset of retail investor trading behavior — giving mass-market users access to quant-level portfolio strategies.
Evidence
- ✓7 AI Alpha Portfolios launched August 2025
- ✓Built on eToro's proprietary retail trading data
- ✓Public API for custom AI strategies also launched
New Business Models
Public API enables users and firms to build custom AI-powered dashboards and trading strategies on eToro data
eToro opened a public API in August 2025, enabling users, developers, and fintech firms to build AI-powered custom trading strategies and dashboards on top of eToro's platform and data.
Evidence
- ✓Public API launched August 2025
- ✓Enables AI-powered strategy building on eToro data
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